Dear potential Beautiful Me franchisee,

You are welcome to try this wonderful massage in our salons. But even more, you are welcome to open your own Beautiful Me salon, promote the benefits of rollmassage in your region and make profit of it. We can support and teach you in this.
The proven effciency of rollmassage brings a smile to your face - we promise it!

Introduction - 
rollmassage for your health

Kee Abel and Erko Käärats with their family.
Founders of Beautiful Me concept

Beautiful Me rollmassage salon is the world's first salon to make rollmassage conveniently accessible to all people. The exclusive smart-salon concept keeps the operational costs low and the profit high. The rollmassage was invented already in the 1920s and the video documentation of its active use is from the 1940s. The rollmassage machine’s work-based usage has remained unchanged to this day. The machines are now more modern and equipped with efficiency enhancements such as an infra-red lamp that also stimulates the production of the collagen in the body. Beautiful Me has developed a new patented modern rollmassage machine, which has a program that has been worked out in collaboration with doctors and specialists. A new patented exercise program has been developed with a lymphatic therapist Reio Villipuu, who trains doctors in Finland and in Estonia about the lymphatic systems and swellings in the body. He is a respected specialist who owns a rehabilitation centre in Estonia. (Link to his rehabilitation centre -

Beautiful_Me_rollmassage2020 (1).jpg

Stimulates fluid flow up to ten times.

Helps to reduce the lymphatic system's shut down and reduces swelling of tissues.

Removes toxins from the body.

Improves the elasticity in the skin and the muscle.

Improves the metabolism.

Reduces the body circumference.

Relaxes the body.


The Beautiful Me Franchise

Our brand and system, your business and profits!

Beautiful Me body treatment salons outside Estonia are operating on franchise concept. This means that Franchisor rents out his brand and business system to a Franchisee. During the agreed contract period and after payment of franchise fee, the Franchisor gives the Franchisee the right to use brand name, services and products. In Beautiful Me case the Franchisor is Abel Ltd. This company is registered in Estonian business register. “Beautiful Me” is brand name and registered trade mark.Abel Ltd. is looking for committed partners to join its expansion. Since its initial opening in Tallinn in 2017, Beautiful Me has grown to over 10 locations in Estonia, offering healing body treatment services and friendly personal approach to each customer visiting their salons

Beautiful Me salon opening party in Haapsalu, Estonia.
Contact us and next opening party is in your salon.

We, Beautiful Me, provide:

A best rollmassage machine. Designed and built byhigh-level Estonian organisation.

A proven and successful “healthy body treatment” concept

An internationally recognized brand

A unique corporate identity and salon decoration style

Manuals and guides to run operations

Advantageous purchasing agreements

Training programmes

Professional support in location scouting and evaluation

Professional support in construction, recruitment and training,

marketing and all areas necessary for a sound entrepreneurial structure

The Franchisee brings her/his entrepreneurial skills, her/his knowledge of the local business and cultural climate, and her/his personal network and contacts, all of which are essential to assure success of the Beautiful Me franchise in her/his territory.

The following personal characteristics which Abel Ltd. looks for in a Beautiful Me Franchisee:

Visionary and entrepreneurial thinking

Pronounced self-confidence

Positive leadership and motivational skills


A hands-on approach and the ability to quickly acquire new knowledge

The willingness and ability to work as an entrepreneur and at the same time to be part of a larger system

A well-established network of local partners, authorities and opinion leaders

Keen understanding of the local mentality and culture

Good verbal and writing skills in local languages and English

Financial skills

Computer skills

No previously unpaid debts

Franchisee profile

Feel free to contact us and we give you more info about franchise concept:

Company of the Franchisee


Contract period

Process of opening Beautiful Me salon:

Initial investment

Operational assumptions


Target group

Unit types


• Machines

• Design
• Pricing
• Training
• Marketing

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